Privacy Policy

The Sync Exchange (“The Sync Exchange,” “Company,” “we,” “us,” or “our”) operates a digital music licensing marketplace that connects music creators, artists, rights holders, licensors, and content owners (“Artists”) with brands, agencies, studios, production companies, content creators, businesses, and other license buyers (“Buyers”).

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you access or use our website, platform, marketplace, dashboards, account features, payment flows, licensing tools, communications, and related services, collectively referred to as the “Services.”

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Services.

This Privacy Policy applies to all users of the Services, including visitors, Artists, Buyers, administrators, invited team members, collaborators, and other users who interact with The Sync Exchange.

We collect information in several ways, including information you provide directly, information collected automatically, information generated through use of the Services, and information received from third-party service providers.

We use the information we collect for legitimate business, operational, contractual, security, legal, and platform-related purposes, including to:

• Provide, operate, maintain, and improve the Services
• Create and manage user accounts
• Authenticate users
• Process logins, password resets, email confirmations, and account updates
• Enable Artists to submit and manage music
• Enable Buyers to discover, purchase, and download licenses
• Generate, store, and deliver license agreements
• Process payments and manage order fulfillment
• Provide invoices, receipts, and billing records
• Display account, dashboard, order, and license information
• Communicate with you about your account, purchases, submissions, licenses, or support requests
• Send transactional messages, including password reset emails, confirmation emails, purchase receipts, and license delivery notices
• Provide customer support
• Maintain marketplace integrity
• Prevent fraud, abuse, unauthorized access, and illegal activity
• Monitor performance, debug errors, and improve platform reliability
• Enforce our terms, agreements, and policies
• Comply with legal, regulatory, tax, accounting, and contractual obligations
• Protect the rights, safety, and property of The Sync Exchange, our users, and others

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction requiring a legal basis for processing personal information, we process personal information under one or more of the following bases:

• Contractual necessity: to provide the Services, process transactions, manage accounts, and fulfill license agreements
• Legitimate interests: to operate, secure, improve, and market the Services, prevent fraud, and support business operations
• Consent: where required for certain communications, cookies, or optional processing
• Legal obligation: to comply with tax, accounting, law enforcement, regulatory, or other legal requirements

We do not sell personal information.

We may share information in the following circumstances:

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

• HTTPS encryption in transit
• Authentication and session controls
• Role-based access controls
• Limited access to sensitive systems
• Secure third-party infrastructure providers
• Environment variable and secret management
• Logging and monitoring
• Separation of public and server-only credentials

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide the Services, operate our business, comply with legal obligations, resolve disputes, enforce agreements, and maintain accurate licensing and transaction records.

Retention periods may vary depending on the type of information and the purpose for which it is used.

For example:

• Account information may be retained while your account remains active
• Licensing agreements, transaction records, and payment records may be retained for legal, tax, accounting, audit, and rights administration purposes
• Support communications may be retained for customer service and dispute resolution
• Security logs may be retained for fraud prevention and platform protection

When information is no longer needed, we may delete, anonymize, or aggregate it.

Artists and rights holders may upload music, artwork, metadata, and related materials to the Services.

By submitting content, you understand that we may store, process, display, transmit, review, and make available such content as necessary to operate the marketplace, provide previews, support licensing, review submissions, generate agreements, and fulfill transactions.

You should not submit personal information of third parties unless you have the right and authority to do so.

The Sync Exchange may generate license agreements or transaction records based on information provided by Artists, Buyers, and platform systems. These records may include:

• Buyer name or company information
• Artist, track, and rights holder information
• License type
• Purchase date
• License price
• Order ID
• Agreement terms
• Download records
• Payment status

These records may be retained for legal, commercial, tax, audit, dispute resolution, and rights administration purposes.

You may be able to access, update, or correct certain account information through your dashboard or settings page.

Depending on available features, you may be able to:

• Update company information
• Update billing email
• Change password
• Request password reset
• Update email address
• Manage notification preferences
• View order history
• Download license agreements
• Manage billing through Stripe
• Log out of active sessions

Some changes, such as email address updates, may require confirmation.

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of personal information
• Request restriction of processing
• Object to certain processing
• Request data portability
• Withdraw consent where processing is based on consent
• Opt out of certain communications
• Appeal a decision regarding a privacy request where applicable

To exercise privacy rights, contact us at:

Support@thesyncexchange.com

We may need to verify your identity before responding to certain requests.

If you are a California resident, you may have rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to:

• Know what categories of personal information we collect, use, disclose, and share
• Request access to specific pieces of personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit the use of sensitive personal information where applicable
• Not be discriminated against for exercising privacy rights

We do not sell personal information.

To submit a California privacy request, contact:

Support@thesyncexchange.com

If you are located outside the United States, your information may be processed in the United States or other countries where we or our service providers operate.

These countries may have data protection laws that differ from those in your jurisdiction. Where required, we use appropriate safeguards for international transfers.

We may send you transactional and service-related emails, including:

• Account confirmation emails
• Password reset emails
• Purchase receipts
• License delivery notices
• Security alerts
• Billing notices
• Important platform updates
• Support responses

You may not be able to opt out of certain transactional or security-related emails because they are necessary to provide the Services.

If we send marketing emails, you may unsubscribe using the instructions in those emails or by contacting:

Support@thesyncexchange.com

We may use analytics tools to understand how users interact with the Services, improve performance, and identify product issues.

Analytics data may include device information, usage activity, page views, browser information, and approximate location. Where required by law, we will obtain consent before using certain analytics or tracking technologies.

The Services may contain links to third-party websites, tools, payment pages, or services. We are not responsible for the privacy practices, security, content, or policies of third parties.

Your use of third-party services, including Stripe, is subject to those third parties’ own terms and privacy policies.

You are responsible for keeping your account, billing, rights, and licensing information accurate and up to date.

Artists and rights holders are responsible for ensuring that ownership, rights, split, collaborator, and licensing information submitted to the Services is accurate and authorized.

The Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete such information.

You should not submit sensitive personal information unless specifically requested and necessary for the Services.

Sensitive information may include government identification numbers, health information, biometric information, precise geolocation, financial account credentials, or other highly sensitive data.

If we become aware of a security incident affecting personal information, we will investigate and take appropriate steps. Where required by law, we will notify affected users, regulators, or other parties.

We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above.

If changes are material, we may provide additional notice, such as by email, platform notification, or prominent notice on the Services.

Your continued use of the Services after an updated Privacy Policy becomes effective means you acknowledge the updated policy.

If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, contact us at:

Support@thesyncexchange.com